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Tasting Tea With Anthropologists

Graphic Design

TASTING TEA WITH ANTHROPOLOGISTS

AD:Liang Chu Ching    Chang Ying Sin
D:Liang Chu Ching
P:Lee Tsung Yu
CL:Museum of the Institute of Ethnology, Academia Sinica
Curator:Double Grass
Year:2021

由中研院民族所博物館策劃的「跟著人類學家喝茶去」特展,透過人類學跨境域與不同尺度的視野,專注台灣茶蘊藏的 invention of tradition 特質;策展人余順德教授專注在身體感的研究取向,更對茶歷史和文化做出更生活、更深刻的解讀,受到高度注目。

「台灣茶,就住在身體裡面」為概念,設計以茶物件切入,引發視覺和觸覺的直接感受,喚起觀眾腦海中生活記憶的開關。敦厚的傳統茶具與當代的線條輪廓,組合成更加飽滿且清晰的視覺主軸,輔以鮮明色彩運用,符合在眾多資訊中也能吸引目光且看得清晰的實用特性。

展覽摺頁採用特別的開闔紙型,同如茶席上的茶具選用,左右翻摺中可見不同的茶席風景;邀卡設計則像是茶香乘著熱氣同時抵達觀眾手中……深入展覽內容,我們將泡茶、喝茶的體驗過程轉譯,並希望藉由充滿期待感的製作物呈現茶文化中獨特的綜合感官。

Taiwan’s tea art culture is the body. Creating a chaxi is an act of assemblage through the careful selection and arrangement of found materials. 

We pay particular attention to the organic relationship between tea and tea ware to development the visual design . Traditional tea set with minimalist contour lines , supplemented by vivid use of background color, that audience can instantly transport us back to a place and time in memories and the sense-scap.

Tasting Tea With Anthropologists
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Tasting Tea With Anthropologists

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